‘Uniform’ success for Babington Lane business


A RAPIDLY expanding school uniform business is continuing its growth by moving into a retail unit on Babington Lane in Derby let by Innes England.

In what is increasingly known as ‘click to brick’, Uniform Direct is successfully taking its online business on to the high streets of a number of towns and cities in the East Midlands and beyond.

The ground floor Derby premises, with direct links to the city’s main retail thoroughfare St Peter’s Street, will be the third shop the business has opened this year – and will support three new jobs.

Owner Harvinder Shanan said moving into Derby was a logical step in the company’s continued expansion.

She said: “We were already servicing schools in Derby from other stores and through our online operation so there was clear demand for a high street presence and Innes England have found the ideal unit for our needs.

“We are a family business run by parents for parents so we understand how important it is that uniforms represent good value for money and our pricing reflects that.”

Tim Richardson, of Innes England Derby, said he was delighted they had been able to help bring Uniform Direct to the city.

“It is always satisfying to be able to help progressive businesses like this make the move from ‘click to brick’ which is good for them and gives the high street a real lift.

“Babington Lane is a busy street with the Post Office recently moving there and Uniform Direct joins a number of well-known retailers in the vicinity such as Hunters, Jillian Hart Pronuptia and Reliance Electrical.

“We wish Uniform Direct continued success in growing their business which will provide an important service for local families.”

The online uniform provider started 15 years ago and opened its first store in Lincoln where it now has its head office and a bigger warehouse to accommodate its rapid growth.

That rapid expansion means Uniform Direct now has five high street stores in Leicester, Grimsby and Gainsborough as well as Lincoln and its new Derby premises.

“We are enjoying on-going growth and the three people employed in our Derby premises bring our total staff count to one hundred,” Harvinder said.

“That includes twenty people taken on this year and in the next twelve months we will be looking to take on another ten hopefully.”

Uniform Direct promises the ‘complete solution’ for schools offering design, manufacture, retail and supply of uniforms nationally including bespoke school badges on clothing.

“Our success has been built on a proven track record for stock availability, fastest turnarounds, individual design and customer satisfaction,” Harvinder added.

Innes England has only one shop remaining available on Babington Lane.