Demand for fitness facilities shapes up in Derby


THREE new fitness facilities have opened following a trio of lettings secured by Innes England.

Prime Industrial Park and West Meadows Industrial Park are the locations for the three new facilities including two gyms specialising in CrossFit – an international exercise regimen, and the third is a cricket practice facility.

Tim Richardson of Innes England acted on behalf of landlord M7 Real Estate Limited in the deal with CrossFit Derby and on behalf of Falcon Property Trust for Play Straight Cricket and CrossFit Deviant.

Tim said: “With the £27 million velodrome now taking shape in the city, Derby is becoming recognised for sports facilities and these three deals reflect the interest being generated by the wider leisure plans for the city.”

Unit G2 in Cranmer Road in West Meadows Industrial Park has been let to CrossFit Deviant – a new fitness facility specialising in high intensity functional movement – scalable to all levels of ability. The gym is run by Rob Mills and Athalie Redwood-Brown who have over 20 years’ experience in the fitness industry.

Commenting on the new venture, Athalie said: “CrossFit enables anybody of any age and ability to improve their fitness, mobility and general physical conditioning in a constantly varied, fun and friendly community.

“After years spent frustrated in the confines of the generic gym environment, it was always our ambition to open a facility where real people get real results.

“Tim at Innes England was instrumental in helping with both the selection and negotiation of the property we now call our CrossFit home.”

At Unit G2, a new lease has been agreed on a stepped rental basis, with Lambert Smith Hampton acting as joint agent on the scheme.

Tim continued: “We were pleased to be able to work with Athalie and Rob to agree appropriate terms. Preparation of the lease was undertaken alongside the planning application for change of use, enabling a tight turnaround to allow occupation as soon as the planning consent was granted. The landlord carried out a programme of refurbishment enabling the building to be ready for immediate occupation.

“The 4,000 sq ft building incorporates a reception office, open plan warehouse space and parking to the front so is ideal for use as a CrossFit gym. It is also well located, being off Pentagon island and is therefore easily accessible for customers via the inner and outer ring roads, A52, A61 and city centre.”

Unit G4, also on Cranmer Road in West Meadows Industrial Estate, has been let to Play Straight Cricket – a new facility which gives cricketers the chance to practice their skill using four synthetic cricket lanes complete with cricket nets and bowling machines as well as an onsite shop.

Brad Garner of Play Straight Cricket said: “We aim to offer excellent facilities at competitive prices. Play Straight Cricket provides all levels of cricketers the chance to enhance their skills and become more confident in their own game. We also offer the latest cricket equipment at our onsite shop.

“I’m delighted to be in our new premises secured by Innes England and be a part of a number of quality fitness facilities opening in Derby.”

Tim said of the Unit G4 deal: “This is an ideal location for this unique facility and the layout of the building is well suited to the needs of the business. As well as being easily accessible, the property provides plenty of parking for customers.

“I hope the facility helps to produce the next generation of cricketers.”

Unit 10 in Prime Industrial Park has been let to CrossFit Derby. The business is being headed up by Charles Baker who has recently set up the new gym after returning from time away in Australia where he discovered the CrossFit business model.

Speaking about CrossFit Derby, Charles said: "With CrossFit fast growing in popularity in the UK at a rate of about two new gyms a month at the moment, I knew there would be a high demand for memberships.

“I was looking for a large open plan property with extra space outside and with plenty of parking. Both the unit and the location fit perfectly with the needs of a professional CrossFit facility. We are minutes from the centre of town and with easy access to both public transport and Osmaston Road I could not be happier.”

Tim added: “Charles was keen to find a property easily accessible to a large customer base, close to the city centre and at an affordable rent to keep costs competitive for the gym users, so Unit 10 suited the needs of the business.

“The 1,770 sq ft unit comprises warehouse premises within a courtyard environment and pedestrian access to Shaftesbury Street. With this being situated in a large multi-let estate it also provides the option for expansion to one of the other bigger units on site down the line.”

Prime Industrial Park, situated on the south side of the city centre off the arterial Osmaston Road, has recently been purchased by M7 Real Estate. The company is one of the UK’s largest real estate asset managers with over 16 million sq ft of industrial property under management. Three units are now available from 3,200 sq ft on flexible new leases.  The largest unit of 6,792 sq ft is also available to buy.

West Meadows Industrial Estate is located alongside the Pentagon Island connecting with the A52 and A61 arterial routes that provide access to the M1. Only one 5,500 sq ft unit remains available to rent.

Pictured: Rob Mills, head coach and co-owner of CrossFit Deviant gym, with Innes England's Tim Richardson, centre, and gym co-owner Athalie Redwood-Brown.