In 2017, we took time to re-evaluate our business to try to articulate what we stand for. We developed our new brand through conversations with staff right across our business about what it means to work at Innes England and why we do what we do. Our new identity reflects who we are today. But our brand isn't defined by how we look. It's how we live it.
We help our clients make great decisions by living our values, which are
- Trusted. We always do what we say
- Courageous. We give the best advice, not the advice clients want to hear
- Legacy-conscious. Always leave our mark in a positive way
- Peerless. We lead rather than follow
As part of our quest to leave a positive mark, we have chosen Guide Dogs UK to be our Charity of the Year for 2018. We're hoping to raise enough money to be able to name and sponsor three Guide Dog puppies.